also amusing: bad imagery is excellent PR. i decided a few months ago that the guys who write headlines for the post and the daily news have the best jobs around - i mean, someone got paid to suggest THE BIG ZAPPLE (the east coast blackout) or A SAUSAGE & BATTERY (major league baseballer hits a sponsor's hot dog mascot). on a smaller scale, that's press releases. it's like writing limericks for a living. for more serious pieces, alliteration that isn't stylish enough for A Real Poem is great when you want the denver post to pick up a bit about some woman's organ transplant. am i lazy, or am i responsible recycler? who can say?

i vow, however, that esses will never become dollar signs in my copy. there are some things that even scavengers won't touch.

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